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B2C Key Account Manager

B2C Key Account Manager


B2C Key Account Manager
PUBLICIDADE

Main Purpose

  • Drive lubricant sales growth at Puma retail stations and support B2C distributors while identifying new business opportunities for expansion.
  • Foster a collaborative team environment, provide leadership, and promote continuous improvement within cross-functional teams.
  • Ensure strict adherence to health, safety, and environmental standards, mitigate risks, and champion responsible environmental practices.
  • Continuously gather and analyze market data and customer insights to enhance sales strategies and marketing intelligence.
  • Monitor the availability of Puma lubricants (stock) at the retail service stations.
  • Ensure Visibility of Puma Lubes products on site.
  • The Active selling (open bonnet) of lubricants.
  • Delivering customer lubes value selling.
  • Achieving Lube to Fuel ratio (L/F) Target as per country objectives.

Knowledge Skills and Abilities, Key Responsibilities

Key Responsibilities

  • Retail Sales Support: Collaborate with the retail team to develop strategies and initiatives aimed at boosting sales at Puma retail stations in Mozambique. Ensure that retail outlets are well-stocked with lubricant products and provide guidance on effective merchandising.
  • B2C Distributor Management: Act as a liaison between the company and B2C distributors across Mozambique. Provide guidance, support, and training to distributors to improve their sales performance and enhance brand loyalty.
  • Business Growth: Identify opportunities for expanding the business, both through acquisitions and by growing existing accounts. Work with the sales team to develop and execute plans to capitalize on these opportunities.
  • Project Management: Manage specific projects related to lubricant sales and growth within Mozambique. This includes project initiation, planning, execution, monitoring, and reporting.
  • Business Strategy: Contribute to the development of the country’s lubricant business strategy. Collaborate with stakeholders to define clear objectives, scope, pricing strategies, and risk management plans for new activities.
  • Collaborative Team Player: Act as a collaborative team player within the company, working closely with cross-functional teams including sales, marketing, logistics, and customer service to achieve common objectives. Foster a cooperative work environment that encourages knowledge sharing and teamwork.
  • Market Research: Conduct market research to stay informed about industry trends and competitive dynamics. Establish and nurture relationships with potential clients, customers, partners, and key decision-makers to promote the company’s products and services.
  • HSE Compliance: Ensure strict adherence to health, safety, and environmental standards and regulations in all activities related to lubricant sales and distribution. Champion a safety-first culture within the organization.
  • Compliance: Ensure compliance with the company’s principles, policies, and local laws. Uphold ethical standards in all business dealings.
  • Customized Solutions: Work closely with clients and B2C distributors to understand their lubricant and fuel management requirements. Provide customized solutions that align with their goals and demonstrate the value-added services offered through the TFM program.

Requirements

Education/ Experience

  • At least 3 years of experience in business development, with a significant focus on lubricant activities.
  • A minimum of a first-degree certificate in Marketing, Finance, or related disciplines.

Skills & Competencies

  • Comprehensive and in-depth product knowledge of lubricants.
  • Fluent in Portuguese and English, both written and spoken.
  • Strong networking and marketing skills.
  • This position requires a proactive and results-oriented professional who can contribute to the growth of the lubricant business in Mozambique, support retail operations, and nurture relationships with B2C distributors.

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